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	<title>Comments on: Advertising 303: Generating More Revenue</title>
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	<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/</link>
	<description>Time to Fly</description>
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		<title>By: JGray</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-82</link>
		<dc:creator>JGray</dc:creator>
		<pubDate>Mon, 08 Dec 2008 11:46:03 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-82</guid>
		<description>Likely you&#039;re sick of hearing this but I thought I&#039;d pass on the news as I&#039;m hearing it.

Apparently, Sheldon, Saturday Morning Breakfast Cereal, Shortpacked, and Bellen have all been dropped.</description>
		<content:encoded><![CDATA[<p>Likely you&#8217;re sick of hearing this but I thought I&#8217;d pass on the news as I&#8217;m hearing it.</p>
<p>Apparently, Sheldon, Saturday Morning Breakfast Cereal, Shortpacked, and Bellen have all been dropped.</p>
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		<title>By: JGray</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-81</link>
		<dc:creator>JGray</dc:creator>
		<pubDate>Sun, 07 Dec 2008 23:32:35 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-81</guid>
		<description>I thought this might be useful. Its a form letter, apparently, that ADSDAQ is sending out: 

ContextWeb conducts ongoing evaluations of accounts and domains within the ADSDAQ Exchange. Some ADSDAQ accounts have had domains declined as a result of this continuous auditing process. This is done to ensure that we continue to deliver the strongest content based inventory to ADSDAQ advertisers so they continue to allocate their spending onto the exchange and its publishers.

If you have been a part of the ADSDAQ Exchange but received a decline notice, we thank you for your business. Any domain(s) that have been declined no longer meet requirements of the exchange (please see below for decline reasons). Domain(s) declined will not be reconsidered for placement in the exchange. All traffic will be routed to the backup tag in a publisher&#039;s account, until publishers have a chance to remove the ADSDAQ Ad tags from their pages. Thanks again for your understanding about this important issue.

Domains are declined in the Exchange for the following reasons:
Domain is in a language other than English
Domain is primarily a social networking application
Domain has a high volume of graphics and images such as anime or comic strips
Domain facilitates file or MP3 sharing or is a hosting site for user uploaded video, photo or music
Domain has poor quality or minimal content.
Domain is &quot;under construction&quot; broken and has little or no content
Domain is a &quot;MFA&quot; or &quot;Made for Ads&quot; site whose primary purpose is to generate clicks
Domain contains stolen content/copy write issue – not original content
Domain contains adult language, adult images or content, hate speech or discussion of illegal drugs, alcohol or gambling.
Domains that are game or gaming
Domains with comic strips</description>
		<content:encoded><![CDATA[<p>I thought this might be useful. Its a form letter, apparently, that ADSDAQ is sending out: </p>
<p>ContextWeb conducts ongoing evaluations of accounts and domains within the ADSDAQ Exchange. Some ADSDAQ accounts have had domains declined as a result of this continuous auditing process. This is done to ensure that we continue to deliver the strongest content based inventory to ADSDAQ advertisers so they continue to allocate their spending onto the exchange and its publishers.</p>
<p>If you have been a part of the ADSDAQ Exchange but received a decline notice, we thank you for your business. Any domain(s) that have been declined no longer meet requirements of the exchange (please see below for decline reasons). Domain(s) declined will not be reconsidered for placement in the exchange. All traffic will be routed to the backup tag in a publisher&#8217;s account, until publishers have a chance to remove the ADSDAQ Ad tags from their pages. Thanks again for your understanding about this important issue.</p>
<p>Domains are declined in the Exchange for the following reasons:<br />
Domain is in a language other than English<br />
Domain is primarily a social networking application<br />
Domain has a high volume of graphics and images such as anime or comic strips<br />
Domain facilitates file or MP3 sharing or is a hosting site for user uploaded video, photo or music<br />
Domain has poor quality or minimal content.<br />
Domain is &#8220;under construction&#8221; broken and has little or no content<br />
Domain is a &#8220;MFA&#8221; or &#8220;Made for Ads&#8221; site whose primary purpose is to generate clicks<br />
Domain contains stolen content/copy write issue – not original content<br />
Domain contains adult language, adult images or content, hate speech or discussion of illegal drugs, alcohol or gambling.<br />
Domains that are game or gaming<br />
Domains with comic strips</p>
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	<item>
		<title>By: JGray</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-76</link>
		<dc:creator>JGray</dc:creator>
		<pubDate>Sat, 06 Dec 2008 23:43:45 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-76</guid>
		<description>And g&#039;luck. I hope you&#039;re not dropped.</description>
		<content:encoded><![CDATA[<p>And g&#8217;luck. I hope you&#8217;re not dropped.</p>
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		<title>By: JGray</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-75</link>
		<dc:creator>JGray</dc:creator>
		<pubDate>Sat, 06 Dec 2008 23:43:30 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-75</guid>
		<description>I know of Clan of the Cats, Multiplex, and Questionable Content. QC is text light but Multiplex and CotC aren&#039;t, I don&#039;t think. 

Could be that ADSDAQ has to tighten their belt and are whittling down their publishers in order to save money? I&#039;m not sure how that would work but maybe they don&#039;t have the resources to properly track the numbers they have now in order to make sure all is going as planned.

Dunno. Could be they&#039;re just going wikipedia on comic&#039;s.</description>
		<content:encoded><![CDATA[<p>I know of Clan of the Cats, Multiplex, and Questionable Content. QC is text light but Multiplex and CotC aren&#8217;t, I don&#8217;t think. </p>
<p>Could be that ADSDAQ has to tighten their belt and are whittling down their publishers in order to save money? I&#8217;m not sure how that would work but maybe they don&#8217;t have the resources to properly track the numbers they have now in order to make sure all is going as planned.</p>
<p>Dunno. Could be they&#8217;re just going wikipedia on comic&#8217;s.</p>
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		<title>By: KEZ</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-73</link>
		<dc:creator>KEZ</dc:creator>
		<pubDate>Sat, 06 Dec 2008 03:54:27 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-73</guid>
		<description>@JGray: I&#039;ve heard about ADSDAQ screwing over comic folks lately. It&#039;s pissing everybody off, and no one really knows why they&#039;re doing this.  Some sites that have been declined have plenty of text. We&#039;re all crossing our fingers hoping we&#039;re not next!  I&#039;m hoping all of text content I have will save my site with them. If not, I&#039;ve signed up recently with a bunch of other ad providers also.

@Liliy: Thanks for your comments! What I have between my ads is content I don&#039;t consider &quot;important&quot; to anything much except the serious blog browser, and for context-based advertisers. Even if readers don&#039;t see what&#039;s between the ads, the web crawlers will, which is all I need. Otherwise, the &quot;pages&quot; menu above the ads has the only real priority. If I put all or any ads above the content, people have to scroll for the navigation, which is a no-no. I thank you for your opinions on the matter^^</description>
		<content:encoded><![CDATA[<p>@JGray: I&#8217;ve heard about ADSDAQ screwing over comic folks lately. It&#8217;s pissing everybody off, and no one really knows why they&#8217;re doing this.  Some sites that have been declined have plenty of text. We&#8217;re all crossing our fingers hoping we&#8217;re not next!  I&#8217;m hoping all of text content I have will save my site with them. If not, I&#8217;ve signed up recently with a bunch of other ad providers also.</p>
<p>@Liliy: Thanks for your comments! What I have between my ads is content I don&#8217;t consider &#8220;important&#8221; to anything much except the serious blog browser, and for context-based advertisers. Even if readers don&#8217;t see what&#8217;s between the ads, the web crawlers will, which is all I need. Otherwise, the &#8220;pages&#8221; menu above the ads has the only real priority. If I put all or any ads above the content, people have to scroll for the navigation, which is a no-no. I thank you for your opinions on the matter^^</p>
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		<title>By: JGray</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-72</link>
		<dc:creator>JGray</dc:creator>
		<pubDate>Sat, 06 Dec 2008 00:16:54 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-72</guid>
		<description>The timing is very coincidental, but since starting up your articles on advertising, ADSDAQ has begun dropping webcomics, including some relatively well read ones. People might want to beware there.</description>
		<content:encoded><![CDATA[<p>The timing is very coincidental, but since starting up your articles on advertising, ADSDAQ has begun dropping webcomics, including some relatively well read ones. People might want to beware there.</p>
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		<title>By: Liliy</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-70</link>
		<dc:creator>Liliy</dc:creator>
		<pubDate>Fri, 05 Dec 2008 01:52:34 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-70</guid>
		<description>I think his point was that if people get frustrated enough with advertising overrunning the content, they&#039;ll stop visiting the site which means that neither the content nor the ads will be viewed.

Unless your site is completely funded by advertising, like say a magazine or a newspaper, it usually isn&#039;t wise to put ad priority above content.

His case about your sidebar falls under a different category though. Shoving ads in between your link content doesn&#039;t work very well aesthetically or functionally. A large cluster of ads turns the reader away, and important navigation information is lost in the confusion. It wouldn&#039;t be as horrible if it were a small ad in between the sections, but you have a large ad, a few links, and then a second cluster. Just scanning your sidebar I assumed your Tag Cloud was a text ad.

However, if you wanted to put ad revenue as the site priority (which is an option), than I&#039;d put the banner ad ABOVE your page and category links so it falls &#039;above the fold&#039; And follow that by making your header clickable so people don&#039;t have to search the page for the home. That way the ads aren&#039;t splitting your content and the ad gets priority. :D</description>
		<content:encoded><![CDATA[<p>I think his point was that if people get frustrated enough with advertising overrunning the content, they&#8217;ll stop visiting the site which means that neither the content nor the ads will be viewed.</p>
<p>Unless your site is completely funded by advertising, like say a magazine or a newspaper, it usually isn&#8217;t wise to put ad priority above content.</p>
<p>His case about your sidebar falls under a different category though. Shoving ads in between your link content doesn&#8217;t work very well aesthetically or functionally. A large cluster of ads turns the reader away, and important navigation information is lost in the confusion. It wouldn&#8217;t be as horrible if it were a small ad in between the sections, but you have a large ad, a few links, and then a second cluster. Just scanning your sidebar I assumed your Tag Cloud was a text ad.</p>
<p>However, if you wanted to put ad revenue as the site priority (which is an option), than I&#8217;d put the banner ad ABOVE your page and category links so it falls &#8216;above the fold&#8217; And follow that by making your header clickable so people don&#8217;t have to search the page for the home. That way the ads aren&#8217;t splitting your content and the ad gets priority. :D</p>
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		<title>By: KEZ</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-68</link>
		<dc:creator>KEZ</dc:creator>
		<pubDate>Thu, 04 Dec 2008 18:41:06 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-68</guid>
		<description>Hehe, I still think you MADE my point, Mike. Ad blindness isn&#039;t about what&#039;s between the ads ONLY, it&#039;s about the eyes seeing the ad and the brain telling you to ignore it due to an oversaturation of ads on sites. The point you were trying to make was that you ignored the content between them, and the point I made from you making that point was that ad blindness exists, it means people ignore the ads, and it means to make more money, you have to force more attention to the ads especially when the ads are performance based. 

I guess you made my point in periphery. If you would like me to change that section about in the article, I would be happy to.</description>
		<content:encoded><![CDATA[<p>Hehe, I still think you MADE my point, Mike. Ad blindness isn&#8217;t about what&#8217;s between the ads ONLY, it&#8217;s about the eyes seeing the ad and the brain telling you to ignore it due to an oversaturation of ads on sites. The point you were trying to make was that you ignored the content between them, and the point I made from you making that point was that ad blindness exists, it means people ignore the ads, and it means to make more money, you have to force more attention to the ads especially when the ads are performance based. </p>
<p>I guess you made my point in periphery. If you would like me to change that section about in the article, I would be happy to.</p>
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		<title>By: Mike</title>
		<link>http://warofwinds.com/winged-wolf-studio/advertising-303-generating-more-revenue/comment-page-1/#comment-67</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Thu, 04 Dec 2008 15:20:47 +0000</pubDate>
		<guid isPermaLink="false">http://warofwinds.com/winged-wolf-studio/?p=103#comment-67</guid>
		<description>Sorry, but I couldn&#039;t help notice the reference to me. XD I also couldn&#039;t help notice that you missed the main point I was trying to make, which is no doubt my fault.

The real danger of ad blindness these days---particularly on a site that&#039;s overloaded with ads---is that &lt;strong&gt;people will begin ignoring content&lt;/strong&gt;, not just ads.

Your sidebar is a perfect example; I noticed (peripherally) the three tower ads in your sidebar and came to the immediate and incorrect conclusion that the entire thing was ads. It didn&#039;t occur to me until much later that you actually split up your sidebar content with ads, and that hidden between the ads were useful links. And the only reason I realized &lt;em&gt;that&lt;/em&gt; is because your banner doesn&#039;t link to your site index for some reason and I had to spend a few seconds searching for a &quot;Home&quot; link.

For an in depth look at web design and advertising with websites, I&#039;ll recommend the Smashing Magazine article: &lt;a href=&quot;http://www.smashingmagazine.com/2008/12/03/online-advertising-and-its-impact-on-web-design/&quot; rel=&quot;nofollow&quot;&gt;Advertising and It&#039;s Impact on Web Design&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Sorry, but I couldn&#8217;t help notice the reference to me. XD I also couldn&#8217;t help notice that you missed the main point I was trying to make, which is no doubt my fault.</p>
<p>The real danger of ad blindness these days&#8212;particularly on a site that&#8217;s overloaded with ads&#8212;is that <strong>people will begin ignoring content</strong>, not just ads.</p>
<p>Your sidebar is a perfect example; I noticed (peripherally) the three tower ads in your sidebar and came to the immediate and incorrect conclusion that the entire thing was ads. It didn&#8217;t occur to me until much later that you actually split up your sidebar content with ads, and that hidden between the ads were useful links. And the only reason I realized <em>that</em> is because your banner doesn&#8217;t link to your site index for some reason and I had to spend a few seconds searching for a &#8220;Home&#8221; link.</p>
<p>For an in depth look at web design and advertising with websites, I&#8217;ll recommend the Smashing Magazine article: <a href="http://www.smashingmagazine.com/2008/12/03/online-advertising-and-its-impact-on-web-design/" rel="nofollow">Advertising and It&#8217;s Impact on Web Design</a>.</p>
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