Comments on: Adding Project Wonderful to an Ad Chain http://warofwinds.com/winged-wolf-studio/adding-project-wonderful-to-an-ad-chain/ Time to Fly Thu, 06 May 2010 15:39:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: WebComic Planet - Project Wonderful for Beginners Part One http://warofwinds.com/winged-wolf-studio/adding-project-wonderful-to-an-ad-chain/comment-page-1/#comment-13332 WebComic Planet - Project Wonderful for Beginners Part One Sun, 04 Apr 2010 13:11:38 +0000 http://warofwinds.com/winged-wolf-studio/?p=192#comment-13332 [...] Adding Project Wonderful to an Ad Chain by Kez (Winged Wolf Studio), refines the notion of ADD CHAINS. We won’t be discussing add chains in these articles which focus on our PW experience, but we will in the near future, and it’s worth having some notions on the subject. [...] [...] Adding Project Wonderful to an Ad Chain by Kez (Winged Wolf Studio), refines the notion of ADD CHAINS. We won’t be discussing add chains in these articles which focus on our PW experience, but we will in the near future, and it’s worth having some notions on the subject. [...]

]]> By: tpiro http://warofwinds.com/winged-wolf-studio/adding-project-wonderful-to-an-ad-chain/comment-page-1/#comment-477 tpiro Fri, 20 Feb 2009 21:00:30 +0000 http://warofwinds.com/winged-wolf-studio/?p=192#comment-477 I realize this was posted a little while ago, but I wanted to throw in my 2 cents. I generally frown on including PW in an ad chain. Because fill rates can vary so much, this can create very erratic page view stats. This is unfair to potential bidders, who may think that past page view trends are indicative of future trends when choosing a bidding price. This is especially bad in webcomics, where many of the people bidding may be inexperienced and not realize that their ads might not always show. Would I say that you should absolutely never do this? No, it's each person's own call. But I think in the interest of respect for the community, it's thoughtful to be as transparent with these issues as possible. If nothing else, if you have your PW space in an ad chain, you should mention this fact in your ad space's description. I realize this was posted a little while ago, but I wanted to throw in my 2 cents.

I generally frown on including PW in an ad chain. Because fill rates can vary so much, this can create very erratic page view stats. This is unfair to potential bidders, who may think that past page view trends are indicative of future trends when choosing a bidding price. This is especially bad in webcomics, where many of the people bidding may be inexperienced and not realize that their ads might not always show.

Would I say that you should absolutely never do this? No, it’s each person’s own call. But I think in the interest of respect for the community, it’s thoughtful to be as transparent with these issues as possible.

If nothing else, if you have your PW space in an ad chain, you should mention this fact in your ad space’s description.

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