This past weekend, my sister and I, Alex of Garanos, Taka of Taka Comics, Peter and Katie of Bardsworth, Shiro of The Cow Comic and Taka and Shiro’s buddy Ethan all attended a 3-day convention in Pittsburgh, PA called “Steel City Con.” My debriefs are put up here in a semi bare-all fashion in the hopes that other people can use my bad experiences to make sure they have a GOOD experience. I condense it all into advice and figures. This is not an article comparing how anyone else did, just the result of my own convention experiments to see if a small-time comic creator grad student can successfully make money at this kind of thing.
Pete’s con write-up (has more pics, including everyone’s table set up!)
Taka’s write-up (includes our trip to the zombie exhibit in Monroeville Mall!)
The Good
We met so many great, wonderful awesome people who made the whole thing worth it. I made so many con buddies, exchanged tons of business cards, and made friends with some stellar artists. The convention center was new, the staff were friendly and helpful, there were free coffee refills, plenty of parking, and the bathrooms were CLEAN. There were good crowds on Saturday, and even on Sunday despite the football game.
The Bad
The con was mis-marketed. It was NOT a comic convention, regardless of being a “toy and comic book show.” It was for toy collectors, and every single indie artist or writer there had a horrible, horrible time selling anything…that I’m aware of. No one came to buy “new” things. They wanted toys, collectibles (like movie props) or funny T-shirts. I am deeply in the red after this convention. I had anticipated a much better weekend for sales, at LEAST to break even. We did not even do that. I will NOT be attending this show again, and I don’t recommend it for any indie.I barely made back the cost of the table.
The Friday crowd was non-existent, and the crowds the rest of the weekend were FAR lower than advertised. This was the first year the con was held at the new convention center.
The Ugl–I mean, Lessons
Not every convention will be good. Some will be bad for sales, and it won’t even be your fault; it’s just the wrong crowd. You could have perfectly good merchandise and no one will buy, or even give you a moment of their time to TRY to pitch your story, because they are not there for you. Take a deep breath, because you’ll do better the next time. Don’t get disheartened! Take what you’ve learned and apply it to the next convention.
Don’t try and sell your merchandise for absurdly low prices at a bad convention to try and get sales. It is better to wait for a convention where you can get what they are worth. You may have money in your pocket THEN, but you won’t make back what you put in to get the merchandise in the first place.
When at ever possible, split costs between people. A bunch of us split a hotel room. Taka and co. car-pooled. Attend conventions where you have friends or relatives and stay at their place for free. Split booths or tables if possible.
In a large convention, it is VERY important to have both horizontal and vertical displays of what you are selling. People don’t want to look down, they want to look straight. Have your best selling or most eye-catching stuff at eye level, because it will make people pause and look longer. You can do this with easels, portable walls, boxes, etc. We did not have this at my table, so we took our biggest box and draped T-shirts on it.
Inspect all merchandise before it sells. Don’t sell bad merch. I learned this the hard way. My best-selling T’s had defects. I was so pissed off you could not imagine. Discovered them the DAY OF the con.
Be original. Don’t be the odd, anti-social artist behind the table. People will NOT want to talk with you. Good hygiene, people. Belts. I swear, if I saw the crack of the guy across the row from me ONE MORE TIME I was going to either to freak out or hurl. Perhaps both. Above all, just LOOK approachable. Look normal. At more traditional “comic book” shows, your cosplay of an anime character may just scare people away. It’s important to look memorable, but also to look normal, ok?
Have XXL shirts. Period. I would have made way more shirt sales than I did if I had had XXL.
(more lessons from previous cons here)
What I Sold
T-shirts only. I sold 5 zombie-related T’s, 2 No Aerial Hunting T’s, 2 Polymath T’s and 1 $2 sketch. Two books also sold, but both were to friends who only wanted to support the indie artists, so I don’t know whether to count that. One of the two had his own comic book, so I went and bought his in return so that neither of us really made a profit. The other guy, super-friend “Fluffy” was just awesome enough to buy stuff because he was awesome. I sold zero prints, but gave 2 away. Also gave away 2 books in return for some reciprocal swag. Net for this con therefore barely broke $150, when over $500 was spent for table, gas, food, hotel and merch. At least now I have plenty left over to sell at the next convention.
The whole fact that I barely sold any comic books at all, but a fair amount of T’s really just proves my hypothesis going into this convention though: it’s very important to have merchandise that people who have never read your comic (and who are not even interested in…) can consider buying. None of my T’s had anything to do with my comic. They had to do with zombies, individualism, banning a cruel hunting practice, and fighting. If you are interested in going to conventions to make money, be aware there are probably many things you could make that would sell better than your comic alone! DIVERSIFY.
Ok, and now for the awesome people that I met!

These guys (and girls, I know there were a couple) are without a doubt, the most awesome group of Imperial Costumers (as in, Star Wars) of all time. I’m still not quite sure how it happened, but we made friends with “Fluffy” the Biker Scout and kind of were strangely adopted by this group. Somehow we got invited out to Don Pablo’s with the gang, where surprise of surprises, Peter Mayhews, “Chewbacca,” the guest of honor of the convention was ALSO the guest of honor at the dinner. WOW! So cool! The guy is fer-reaking tall, but totally nice! I didn’t talk with him at all, but damn, the troupe was on a first-name basis with him. Again, WOW. I was like, 15 feet from him the whole night. Ok, Kez, enough celebrity worship. You’re not even THAT in to Star Wars!
The 2 women in this photo are 2 Iron Sirens, also guests at the con, and are not affiliated with the 501st.

These guys are TALENTED! I have never laughed so hard in my life as when “Jack Sparrow” strutted down the isle. The mannerisms and costumes of the entire gang were SPOT ON. And the props! DAMN! Awesome all-around.
There were very few indie comics at this con other than our group, but the most memorable of the rest was definitely Motorcycleboy! We met Sheila, her hubby and the writer Billy, and made fast friends. If you’re up for a gritty, realistic, poetic graphic novel done with traditional art, MCB is the comic for you! I have a copy now myself. WHEE!
This hilarious and marvelously talented artist was at the table to my right! Kevin had some of the most beautiful illustrations I’ve ever seen for Marvel and DC heroes. If you are looking for some fabulous artwork, check him out!
Did I mention yet that I was completely out-classed by the tables surrounding me at this convention? No? Well if Kevin’s work wasn’t evidence enough, behind us sat Sean and his buddy (whose name I never got! EEP!) Sean is a master of colored pencil and ink portraits of celebrities, including Star Wars, Star Trek, Harry Potter, LotR and more! He gave me two AWESOME pictures of Indiana Jones, only my favorite movie hero of all time! (I named my dog after him, y’know!)
These guys had the most awesome booth set up EVER. I’m talking specialty gaming tables and chairs, TV’s, a digital set up for the artist….just…wow! I’m not even into table top card games and the like, but these guys had the best looking cards I’ve ever seen! The art was top-notch, way better than I what I usually see! I got to talk a lot to Yoshinori, an artist who did a large chunk of illustrations for the first card set. Got to watch him paint in Photoshop. OMG, made the scrawling I do look like sidewalk chalk art by 5-year-old. Dave is also as big a Stargate as myself, and I wish him the best in the Air Force! (AVOID NORTH DAKOTA!). Chris and Daryl were phenomenally cool, and it was great to hang with them at the bar. I cannot believe I didn’t nab a picture with them, or at least me fawning at Nori’s feet, begging for tips.
Tod sat right behind my table on the other isle in this convention, and is also affiliated with the 501st! Tod does sketch cards for comics like Iron Man and X-men, as well as some absolutely fabulous portraits. His art is totally stellar. Had I the money, I think I would have bought him out. He’s trying to sell some Iron Man 2 cards, details up on his DA page (click his name). Help an artist out, eh?
In the end, the fun times had made the convention worthwhile. It was the best time I’ve had in ages. I won’t be doing SCC again, but I do plan on finding out what other conventions these guys are all doing and seeing if I can’t do the same! There are a couple more people I met on here that I have not mentioned because I don’t have the box with all the extra swag in it! ARRGHH. I’ll edit this post when I get it back.
I leave you with….ggassssssssppppp!
